ABOUT THE FOUNDER
Hi, I’m Sarah K Peck.
Founder, writer, community builder. Currently reimagining what leadership looks like for women.
- Multiple-time entrepreneur. 14+ years as a business owner, founder, bootstrapper, coach, speaker & writer.
- Founder of Startup Parent, The Wise Women’s Council, and Founders With Kids
- Previously the Host of The Startup Parent Podcast, an award-winning podcast about entrepreneurship, business & parenting.
- Writer of a Substack Newsletter with 11k readers
- MBA Quantic School of Business & Technology.
- BA in Psychology, focus habits, behavior & environment.
- [and]
I am also: A daughter, a parent, a mother to two little humans, a community organizer, swimmer, teacher, partner, cook, gardener, book nerd, game lover, cheerleader, and a good friend.
We are more than just our work. We are community members, friends, relationships, hobbies, interests, and so much more.
Leadership starts with being deeply, fiercely human, and honoring the interconnections between all of us.
Why I Started This Work
When I first became a mother, I quickly realized that the leadership spaces around me weren’t built for the wholeness of women’s lives — especially not for mothers, caregivers, or anyone carrying invisible loads. To me, it didn’t look like “hustling harder” was getting anyone anywhere. Plus, parents were the definition of hustle—shouting at women to work harder sounded like terrible advice.
I wanted more. Depth. Community. Wisdom. A room where women could show up fully — brilliant, ambitious, messy, and human — and be met with respect, curiosity, and real support.
At first, I started The Wise Women’s Council for women at the intersection of motherhood and business. But over time, I realized that women in mid-life were navigating a huge number of life unfoldings—perimenopause, career change, relationships, identity—and journey to mother (or not to mother) was one of many, many big shifts that happens during our lifetime.
The Wise Women’s Council began as a circle for women like me. It’s grown into a leadership incubator, a sanctuary, and a sounding board for culture makers, business leaders, and change agents who are ready to do work differently.
PERSONAL VALUES
Here are a few of my core values that I carry with me in my relationships and in the work I do.
Curiosity — “Why does this make sense? What does this mean? What else?”
Empathy — “I want to understand you.”
Kindness — “I care for you, me, and us.”
Bravery — “Try it and see.”
In addition, after a years-long medical journey, coupled with the burnout and hustle-mania of the corporate world, I added the following values to help me move towards more joy, pleasure, and embodiment in this life.
Play — “How can this be more fun and delightful?”
Pleasure — “Can I spend more time with feelings of joy and pleasure?”
Embodiment — “What is my body telling me?”
About Sarah Peck
Sarah K. Peck is the founder and executive director of the Wise Women’s Council and Founders With Kids. She’s a writer, leadership coach, and former startup director who’s helped thousands of entrepreneurs grow businesses while raising families.
Her work sits at the intersection of business, systems change, and self-inquiry. She holds degrees in psychology and landscape architecture, and an MBA from Quantic Business School. Her writing and work have been featured in Psychology Today, Fast Company, and Harvard Business Review. She’s also the voice behind a beloved Substack on life, leadership, and re-imagining success.
Sarah lives in New York City with her husband and two kids.
→ Read Sarah’s writing
→ Book Sarah for speaking